Mert İnal
Mert İnal received his B.Sc. degree in Business from Sakarya University in 2017, and the M.Sc. degree in production management and marketing from Sakarya University in 2019. He is a Ph.D. candidate in production management and marketing at Sakarya University. He currently works in the Production Management and Marketing of Business Department at Çanakkale Onsekiz Mart University as a Research Assistant. His research interests include digital marketing, consumer behavior, and social media marketing. He has also published many research papers and book chapters on marketing, particularly on digital marketing, consumer behavior, social media marketing, e-commerce, content marketing, and sustainable marketing.
